Geronimo Properties

Requests the pleasure of your company

For a complimentary breakfast,

networking and informative seminar

 Uno Chicago Grill

Tuesday, May 10, 2011

7:30AM to 8:59AM

Twin City Shopping Center

905 Merriam Avenue, Leominster

Guest Speaker:

Compassed, DRIVEN BY OUTCOME

Interested in increasing market share, building the bottom line, receiving greater brand recognition, and a stronger web presence?  These are the outcomes that we produce for you.  Want to learn how?

Jim Pond, Partner/Creative and Matt Maguy, Partner/Art at Compassed bring with them over twenty years of marketing and sales related experience across a wide variety of industries. Having consulted with restaurants, building supply companies, food manufacturers, contractors and retailers, Compassed’s solutions are rooted in real world experience and bottom line results. Organizations facing the challenge of standing out from the competition look to Compassed to produce innovative and groundbreaking campaigns. Recently, Compassed was recognized as one of the TOP 15 AD FIRMS for 2011 in Worcester County by the Worcester Business Journal.

RSVP to Michelle

michelle@geronimoproperties.com or 978 870.7312

**This seminar is open to tenants of Geronimo Properties Only**

 Under Original Management

Tenant of the Month

The Fitchburg Sprint Store, also known to many as the Cell Phone Store, is located at 30 John Fitch Highway in Fitchburg  The business is owned and operated by entrepreneur Robert Brandzen.  The business will celebrate their 6th year of business in August 2011.

The Fitchburg Sprint Store is a premium retailer of the HC Evo 4G, and the Samsung Epic 4G. Both products are the latest Android devices and offer complete unlimited data.  The store also offers other Sprint wireless phones and accessories, as well as a repair center.

Robert first began working in the wireless industry in 1999.  He worked as a sales person at one of Nextel’s Authorized Preferred Retailer headquarters.  After working for the company for nearly six years, and providing extraordinary customer service, Robert was approached by the Franchise President and was offered an opportunity to own his own store. 

Together they researched the market, looking for existing Sprint Nextel stores and decided to settle in North Central Massachusetts.   The store originally opened on Summer Street in Fitchburg in August 2005.  When the opportunity became available in April 2008, they relocated to their existing location at 30 John Fitch Highway. 

Roberts plan is to ensure that every customer that enters the store with a question or concern, leaves happy.  Robert has worked diligently to instill that way of thinking into his employees. 

When asked if Robert had any advice for someone starting out in business, he said, “find a great location, hire loyal, productive employees, and invest the time and money into your employees so that they have the tools to perform well. Most importantly, make sure that you treat every single customer as if they are your only customer.  Without customers, you have no business.”

Robert is committed to growing his business by continuing to provide exceptional service to his existing and future customers.

For more information or to see what Sprint has to offer,

stop in at the Cell Phone Store

or call 978.343-6400.

5 Ways to Increase Foot Traffic to Your Store

1. Have a grand opening. Planning on opening a business in the near future? Change Management? Make day one as big a deal as possible. Provide food, offer door prizes, and serve up other enticements and entertainment to make the day memorable. Once people arrive, you should collect their names and addresses or ask for their business cards.

2. Make your business newsworthy. Foot traffic on the day of an event is one thing. Attracting business beyond that 24-hour window is something else again. That’s why it’s important to leverage media whenever possible. For instance, donating a portion of the day’s take to charity can win a flattering article in your local newspaper. Taking a completely different tack, investigate whether a radio station would be willing to broadcast live on the day of your promotional event. The key is to grab the attention of customers who can’t make it in at that particular time.

3. Have a sale. Old fashioned? Maybe. Still, nothing beats the lure of something that’s less expensive for a limited amount of time. And, while the idea of a sale may seem a bit blasé to some, technological advances have made sales events more potent than ever before. For example, if you maintain a database of customers, contact them via an e-mail newsletter to let them know of upcoming sales events and other promotions. To further boost foot traffic, urge them to pass along your e-mail to others. That’s not only effective but exceedingly cost efficient, as you’re not dropping money on mass mailings that only saturates the uninterested. Offers that come with a sense of urgency are always effective to get customers to come to stores.

5. Follow up with your contacts. Even the best-planned promotional event is of little import if you fail to leverage the initial contact. Keep encouraging foot traffic by staying in touch with customers. Let them know about events that may otherwise attract little attention. Encourage them to pass along the news with friends and neighbors. A great event is only half the battle.  If you want consistent foot traffic, you have to follow up, then follow up some more. Send them offers, special announcements or anything you can think of to get them into your store.

6. Emphasize customer service. One advantage that a bricks-and-mortar store has over mail-order and Internet competitors is a personal relationship with customers. Special events can be terrific in building foot traffic, but what keeps customers coming back – and spreading the good word as they do – is the product knowledge and enthusiasm that can only be conveyed face to face. Things may be cheaper on the Web or via the post office, but getting to know your customers and what they value can trump those handicaps. And, in turn, can build a steady stream of foot traffic for the long haul.

EmbroidMe of Fitchburg is hiring an outside sales representative.  For more details, stop in or call 978.342.0936.  Located at 30 John Fitch Highway, Fitchburg.

Fast & Professional – We are currently offering $30.00 off your tax return service to new customers or 50% off what you paid a CPA last year (with proof of invoice).  Call or stop in for an appointment today – 30 John Fitch Highway, Fitchburg, MA. 978.342.2997

A Cut Above at HairXotica

Under New Management

The Sprint Store

The Fitchburg Sprint Store, Located at 30 John Fitch Highway has just completed a restructuring of their management team. 

They are proud to announce that the store will be operated by Robert Brandzen who is returning to the Fitchburg location from another Sprint Store in Middletown, RI.   Robert has owned the store since August 2005.

Robert is dedicated to giving his customers the best possible wireless experience at the Fitchburg Sprint Store. He is focused on employee product knowledge and expanding inventory to maximize the benefits to his customers.

For more information on Sprint

call 978.343.6400