Breaking News
Breaking News at The Wireless Zone
Tenant of the Month
Wireless Zone located at 975 Merriam Avenue, within the Twin City Shopping Center is owned and operated by Doug Lyon. The business will celebrate their 13th year of business in May 2011.
Wireless Zone has 400 stores nationally and opened the Twin City Shopping Center store in May of 1998.
Wireless Zone is the largest private premium retailer for Verizon Wireless products and services. The store sells the Apple iPad which just recently became available through many Verizon Wireless channels. They also sell Verizon Wireless phones and devices, Verizon Wireless broadband hardware, the service and all the accessories that go with these products.
Doug first started in the Wireless industry in 1988. He worked primarily with the carriers and service provider segment of the business. The indirect or retail distribution arm of the industry was less significant in the very early years of wireless. In 1998, a friend of Doug’s made him aware of a unique retail opportunity with Wireless Zone. At first, Doug was reluctant but eventually decided to join him in partnership. The chance to own and operate a business was attractive. Doug was up for the challenge.
Without hesitation, Doug states, “Customer Services is what he credits most for his success. It’s just the way we do business.” Doug has always tried to go above and beyond any standard retail experience regarding customer service. Doug believes that customers have many choices of where to shop, but nowhere will they receive the personal level of service his store provides.
If there was one thing that Doug would want consumers to know about him and his business, is that the Twin City Wireless Zone is knowledgeable, friendly and has a lot of experience in the business. If Doug’s store doesn’t carry the product or information you are looking for, they will find it for you. Doug firmly believes that this is their practice. Doug has a clock in his office that reads, “Customer Service Is Not a Department, it’s an Attitude.” Doug likes to add, “the best part is, it’s free!”
Future plans for the Wireless Zone include being part of the iPhone excitement. Doug says, “If I had a dollar for every time someone asked me when Verizon Wireless would get the iPhone, I would have retired by now! It is the single most anticipated product that I can ever remember.” Wireless Zone can now officially say that they will be a part of the iPhone excitement. Although, Verizon currently offers some very worthy and competitive devices, many wireless users are infatuated with the iPhone. This is just one of many changes in the store for the industry this year and Doug is looking forward to it.
A few words of advice from Doug, for anyone starting out,”There are many opportunities for starting a business now, in fact, this may be a great time to do it. Regardless of your product, your experience or your financial strength, be prepared to hire and build the business based on treating your customers the way you expect to be treated. It will become your single, most valuable asset. If you are not prepared to take care of your customers, someone else will.”
Doug is confident that once you have visited his store, most would agree, the level of service is unmatched.
For more information or to see what all the excitement is about, stop in at the Wireless Zone or call 978.840.1986